The mission
New AI tools launch every hour, and most of them are marketing with a chatbox bolted on. Our job is to separate the tools that genuinely save you time and money from the ones that just save their founders' pitch decks.
We track over 2,800 tools and have hands-on reviewed more than 300. Every ranking on this site traces back to a real test you can read about.
How we test
Every review follows the same four-step method, so scores are comparable across categories:
- Real briefs, not demos. We test each tool on actual work — a client blog post, a production codebase, a 40-prompt image benchmark — never the tool's own showcase examples.
- We pay for it. Every subscription is purchased with our own money. Vendors don't get to hand us a curated enterprise account that behaves differently from what you'd buy.
- Blind scoring. Wherever possible, outputs are stripped of which tool produced them before scoring. It's the only way to keep brand loyalty out of the numbers.
- Scored on what matters. Output quality, time-to-usable-result, fact reliability, and price per useful unit. A brilliant tool that costs 10x its value scores lower than a good one that's fairly priced.
How we make money (full disclosure)
Two ways, and we'll be blunt about both:
- Display ads. The ad boxes on this site are served by Google AdSense. They don't influence rankings — the ads don't know what we wrote.
- Affiliate links. Some "try it" links earn us a commission if you subscribe. This never changes a score — we've given low scores to tools with fat affiliate programs and high scores to tools with none. Our reputation is worth more than any commission.
If we ever rank a tool because it pays us rather than because it's good, we'd rather you stop reading than keep trusting us. That's the whole business model.
Contact & corrections
Spotted an error, a price change, or a tool we got wrong? We publish corrections openly and fast. Reach us through the contact link in the footer — a human reads every message.
Tool makers: we don't accept payment for coverage or rankings, but we're always happy to be pointed at your free tier so we can test it like everyone else.